Public Opinion, Social and Market Research Studies |
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25 years in the Argentine market offering local and regional research and consulting services
mbc mori was founded in 1995, as a result of an association between María Braun and MORI (Market & Opinion Research International), a British market and social research company. Today, mbc mori is a 100% national capital company.
Experience: In the past 25 years we have conducted - locally and regionally - around 1500 Public Opinion and Market Research studies, using diverse methodologies.
Work team: Our work team is a highly qualified and multidisciplinary group made up mainly by young people who started their careers and were trained inhouse.
Quality: We take on the control of the entire fieldwork activity internally, ensuring our clients a controlled, planned and robust data collection process.
Institutional Membership: We are active partners of WAPOR (World Association for Public Opinion Research). María Braun, mbc mori president, is this institution´s representative in Argentina.
Ethics: Our work strictly complies with all the international codes that rule the activity, formulated by ESOMAR, and SAIMO.
Experience: In the past 25 years we have conducted - locally and regionally - around 1500 Public Opinion and Market Research studies, using diverse methodologies.
Work team: Our work team is a highly qualified and multidisciplinary group made up mainly by young people who started their careers and were trained inhouse.
Quality: We take on the control of the entire fieldwork activity internally, ensuring our clients a controlled, planned and robust data collection process.
Institutional Membership: We are active partners of WAPOR (World Association for Public Opinion Research). María Braun, mbc mori president, is this institution´s representative in Argentina.
Ethics: Our work strictly complies with all the international codes that rule the activity, formulated by ESOMAR, and SAIMO.
The callenge of collecting data in times of pandemic
The pandemic has posed the need to apply online data collection techniques without undermining home sample coverage levels, their probabilistic nature and methodological rigor. To meet such challenge, we specially trained our interviewer teams, implemented randomized land and mobile lines selection techniques (sampling frames are generated considering ENACOM’s classification) and adapted complex questionnaires to the telephone interview modality. At present we have the capability to conduct over 2000 telephone interviews per month, with questionnaires that are up to 25/30 minutes long.
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We use state of the art methodologies
Impact Assessment
These studies are designed to measure the effects of a specific project or program, quantifying and evaluating their costs and benefits. To this end, the controlled experiment technique is used, among others.
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Stakeholders Map
Technique used to identify, characterize and classify key players of a particular field or area of interest. Used to analyze the influence and relationships between players and establish their relevance within a network.
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Congnitive Interviews
This tool is systematically used for questionnaire design. Cognitive interviews allow evaluating question understanding, validity and reliability.
Click here for more information. |
Participation in renowned and prestigious regional and international studies
LatinobarómetroFrom its beginnings in 1995, mbc mori has been responsible for conducting this study in Argentina and disseminating its findings.
For more information on this multi-country study click here. |
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Americas Barometer LAPOPSince 2010, we have been participating in this regional, gold standard study, led by Vanderbilt University.
Click here for more information on this study. |
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