Market Research

Corporate Image and Brand Value Studies

An image is the result of experiences, impressions, beliefs, feelings and knowledge that different publics – users, clients, general public, suppliers, media, employees, stakeholders and KOLs  - have or know about a company, service or brand. Through qualitative and quantitative techniques, we measure these publics’ awareness, trust, transaction intention, commitment and adhesion levels, to pinpoint strengths and weaknesses and assess a company’s positioning in relation to other players.

Process Satisfaction

We explore each customer relationship stage: from the beginning, when service provision initiates, and throughout the entire customer care experience (technical and commercial), to anticipate and avoid potential reasons for service interruption. To this end we have our own team of telephone interviewers highly trained in interviewing both customers and other publics closely related to the institution, such as management staff or suppliers. 
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Products and services

We accompany the entire product and services development process, from an idea’s inception to the stage when it is translated into effective offers, testing and assessing its market potential. To this end we use qualitative and quantitative techniques, conducting – among others - concept tests, name tests, product tests, site tests, and carrying out campaign and promotion evaluations and pre and post advertising testing. 

Specific Market Experience

Over the course of nearly three decades of experience, we have worked for diverse business units of some of the major communications companies, financial firms, supermarkets and retailers. We have conducted hundreds of studies on a wide variety of topics, from brand image and audit, to branch localization, technology substitution, customer segmentation, services’ penetration and market share, contributing to companies’ decision-making.