Nearly 30 years in the Argentine market offering local and regional research and consulting services

Av. Pueyrredón 1746 6º A (C1119ACN) -  Buenos Aires, Argentina | Tel: +54 (11) 4829 8800 | [email protected]

María Braun and Bob Worcester
WAPOR Annual Conference 2014, Nice
Who we are 

We are a market and public opinion research firm founded in 1995.
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The company is the result of an association between Robert Worcester (MORI, UK), Equipos Uruguay and María Braun. At present, it is owned exclusively by María Braun.
Our offices
What we do

Our mission is to generate information and provide knowledge to support decision-making processes. Our clients are fast-moving consumer goods companies and service providers, as well as multilateral agencies and organizations and social and political institutions.
For over a decade we have participated in several of the most important and prestigious international public opinion studies, such as Latinobarómetro and LAPOP, among others.
How we do it
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We comprise a team with a strong technical background, experienced, and with a multidisciplinary profile.
We have teams of interviewers and supervisors capable of conducting nationwide face-to-face and telephone surveys.
We understand that quality is crucial for our clients; hence, we have rigorous control systems that ensure excellence in each of our processes. We employ advanced methods for verification and fieldwork monitoring to ensure that our results are reliable and representative.

We use state of the art methodologies

Impact Assessment

These studies are designed to measure the effects of a specific project or program, quantifying and evaluating their costs and benefits. To this end, the controlled experiment technique is used, among others. 

Stakeholders Map

Technique used to identify, characterize and classify key players of a particular field or area of interest. Used to analyze the influence and relationships between players and establish their relevance within a network. 

Congnitive Interviews

This tool is systematically used for questionnaire design. Cognitive interviews allow evaluating question understanding, validity and reliability. 

Click here ​for more information.

Participation in renowned and prestigious regional and international studies

Latinobarómetro

From its beginnings in 1995, mbc mori has been responsible for conducting this study in Argentina and disseminating its findings.
For more information on this multi-country study click here.

Americas Barometer LAPOP

Since 2010, we have been participating in this regional, gold standard study, led by Vanderbilt University. 

Click here for more information on this study. 

We value professional and academic integration


​Since 2007, when the Latin American chapter of WAPOR was established, mbc mori has been heavily involved in all the activities and congresses that have taken place over these years. Currently, we are participating in the organization of the upcoming WAPOR Latin America Congress, which will be held in Florianópolis, Brazil, in 2025.
https://www.waporlatinoamerica.org/proximo-evento-brasil-2025/

We have a prominent role in the Latin American Public Opinion Journal (RLOP), founded by María Braun in 2010 and currently based at the University of Salamanca.