Mario Bravo 630
C1175ABL Buenos Aires
(54 11) 5272 1900
4866 4993
info@mbc-mori.com.ar
Services Market Research Diverse kinds of surveys in market research make it possible to link users and consumers to the companies that offer products and services.
• Consumer behavior
• Usage and Attitude (U&A)
• Customer satisfaction surveys
• Pre- and post-advertising testing
• Corporate image
• Positioning and brand identity
• Brand audit
• Concept testing
• Test of products and services: product test, packaging test, brand-name test
• Price elasticity
• Price image
• Diagnosis of potential markets
• Sales channel evaluation
• Segmentation surveys
• Mystery shopping